When used the right way promotional products are one of the most effective forms of marketing, helping you to stand out from your competitors and increase brand awareness.

Here are five common mistakes to avoid when buying promotional products and how to avoid them:

 

 

Mistake #1 – Ordering without a plan or strategy

 

Before you rush into getting the promotional products you need to think about what you want in return. Do you want recipients to sign up for your mailing list or visit your website? 

Imagine ordering thousands of bags and you’ve not even decided how you’re going to distribute them. Without a proper strategy in place, there’s no way you’ll get your return on investment back.

How to avoid- Promotional products have a major role in lead generation, so make sure you have a concise call to action before rushing to order. Instead of just your business logo include a URL, phone number or QR code.

 

 

 

Mistake #2 – Leaving it last minute

 

Planning is key when it comes to choosing your promotional products. Unfortunately, it often gets left last minute. This is not ideal, as the item you want could be out of stock or have a longer production time.

While many products may be available for express delivery, this can end up being costly and disappointing. The last thing we want for you is to be stressing about your order arriving on time. 

How to avoid-Don’t leave it till the last minute, order weeks before your event, as this reduces the stress and risks along the way. We’ll be able to take more time to help you find the right promotional products to suit your brand and ensure you have a design you’re satisfied with. 

 

 

 

Mistake #3 – Ordering too small quantities

 

Many companies will buy the least amount as possible. The last thing you want is to run out of products before the event is even over or to misplace them beforehand.

How to avoid-When deciding on the number of products you need for an event; you should always take into consideration the number of people attending.

Remember promotional products shouldn’t be considered an expense. Most will reduce in cost per piece, as the quantity increases, and this is why we always recommend you have more promotional giveaways than you need. They can be kept for future events or even mailed out to customers.

 

 

 

Mistake #4 – Offers no value to the recipient

 

Everyone loves a freebie. A useful promotional item will reflect positively on your company and show recipients you’ve taken their needs into account. Products that aren’t considered useful or unique will just be thrown away.

Promotional products invoke a sense of brand loyalty and this will help increase the chances of the recipient choosing you over your competitors. 

How to avoid-Take the time to consider what your audience would like to receive and not just what you like. Our experienced sales staff are ready to advise you on the latest trends and direct you to products, that are useful and will appeal towards your target audience.

 

 

 

Mistake #5 – Poor design

 

We know you want to inform your customers as much as you can about your company. However, too much information can lead to poor print quality and leave you dissatisfied with the product. Skipping on readability for detail is just not worth sacrificing your company message. 

How to avoid-Our design team is there to help advise you on what will work and what won’t. Every order will receive a free digital mockup showing your logo or design on your chosen product. 

 

 

 

Final Thoughts

 

All in all, when promotional products are one of the most cost-effective ways of promoting your brand and generating leads. Remember quality is one of the biggest factors consumers care about when it comes to keeping a promotional item, so make sure you give them a product they’ll see value in.

At Printed4You we have 1000s of promotional products just waiting to be customised with your business logo and message. Not to mention our design team offers unlimited free visuals, to help get the right design to suit your brand. For more information please chat with our sales team on 0116 3668002.

 

 

 

Browse our full range of promotional products here