We have all received and used promotional items like pens, keyrings, bags, etc. at some point in our lives. Promotional marketing is one of the oldest forms of marketing that has stood the test of time and is just as effective today as it was in the past. The promotional products industry in the UK is worth more than £1 bn with the rate expected to rise as businesses start, expand, and diversify in the post-Covid era. But do promotional products work in this digital age? What makes promotional marketing so popular, even in the time of digital marketing, television, and social media? Let’s dive deeper into why they are still relevant and why your business needs them.

Improve Brand Visibility

If you drink your morning coffee every day in the same branded mug that you received as a gift, chances are you will remember the name and logo of that brand for a long time. Plus, the more people use your promotional merchandise at the home, office or while commuting, the more visibility your brand gets. Investing in promotional items that are loved by your target audience will not only improve brand recognition but also help you gain new leads and customers.

Give Good ROI

Promotional marketing is cheaper than digital marketing and social media marketing. But it is just as effective if not more, in bringing new customers to the table. According to a recent report, 85% of people who receive promotional merchandise do business with the advertiser afterwards. It means businesses can enjoy a good ROI without spending a fortune on advertising and promoting, by simply investing in promotional products. And since a majority of branded items last long, your one-time investment will continue bearing fruits for a long time.

Invoke Brand Loyalty

Promotional products are the easiest, most cost-effective means of invoking brand loyalty in your existing and potential customers. When people receive high-quality promotional items that they can use at home, office or both, they are more likely to buy from you again in the future. If creating a loyal customer base is an essential objective of your business, promotional products can help you achieve it quickly and efficiently.

Ensure Widespread Exposure

Promotional products can be your perfect business cards if you want your business to reach a new and diverse audience each day. By giving printed pens, mugs, bags, t-shirts and other practical promo items, you can ensure that your brand name and logo are remembered by the recipient and repeatedly exposed to a different audience, including several potential customers who may do business with you in the future.

Coming back to the original question – do promotional products work? Yes, they do! No matter the nature of your business, it is essential to get its name and logo printed on quality promotional products that complement your organisation. Promotional marketing can help you achieve your marketing and business goals and take it to new heights.

Printed4You is the ultimate destination for high-quality promo products that get the desired results. We were voted the UK’s Top Distributor 2019 by British Promotional Merchandise Association. Give us a call at 0116 366 8002 or email us at [email protected] and let us make promotional products work for your business!