Your business logo is the most vital element of your branding. Regardless of how big or small your brand is, it is likely to be recognised and remembered by it. And so, you simply cannot go wrong with your logo! While design and aesthetics are crucial, there is another important thing to consider when creating your logo and using it on marketing materials – its placement. Although there is no right or wrong logo placement on your promotional items and marketing channels, there are some basic do’s and don’ts you can follow for effective logo placement that can instantly grab attention and make it memorable.

Choosing the Right Position On Promotional Clothing

Promotional clothing is one of the most effective promotional items. Giving potential and existing customers branded clothing with your logo printed big and bold is the perfect way to increase brand awareness and loyalty. However, a lot of it depends on where you place your logo on the clothing.

According to a study conducted by the Nielsen Norman Group, 89% of users are more likely to remember logos shown in the traditional top-left position than logos placed on the right. It is because the top-left corner is where the eyes are naturally drawn when looking at an item of clothing. However, if you want to stand out from the competition and establish your brand as being unconventional, a top-centre or right-side placement can work wonders too.

Apart from these, there are other popular positions on t-shirts and other items of clothing that can help make your logo visible and attractive. Full-front, oversized full front, back collar, upper back, full back, and sleeve are other positions to print your logo for the best visibility and impression. Moreover, you can also play around and use variations like printing the logo with or without the brand name on different promotional clothing items to offer variety in design.

Regardless of the placement, it is essential to remain consistent with your logo, its colours, design, and font for enhanced visibility and brand recall.

Websites & Digital Channels

Along with physical promotional items, it is also essential to consider your digital channels like websites and emails, when it comes to logo placement. The top left corner is the best place to put the logo on your website as most people will expect to find it there or will find it when looking for site navigation options. Another popular position for your website is the centre. A big, bold logo in the centre of your homepage will immediately draw the visitor’s attention and become memorable. Just ensure that your logo is scalable and responsive, so it appears the same regardless of which device is used to view it.

The same is true for email newsletters. The centre and top-left corners are the best positions to place your logo. Additionally, it is also a good idea to include your logo twice – one at the top and one at the bottom, for a positive and powerful impact.

Designing the perfect logo is only half the battle won. Logo placement is just as essential for improved brand awareness and recall. The best way to ensure that you get both right is to work with logo design and promo product experts who can give the best guidance on logo placement.

Our friendly team of promotional product experts at Printed4You have the knowledge and expertise to set you on the path to success with your logo. Give us a call at 0116 366 8002 or email us your queries at [email protected] and we’ll be happy to help!