Long before the arrival of modern promotional items, the humble pen was one of the most effective marketing tools for businesses. And not surprisingly, it still is. From noting a number and signing vital documents to writing personal diaries and taking notes while studying, pens have many uses. Businesses that utilise an impactful promotional product have more chances of standing out from the competition and attracting potential customers. And there is no better promotional item than a pen to achieve these desirable marketing goals. Here’s why it is still one of the best-selling promo products.

Universal Appeal

Pens are highly-practical and used by all age groups for different purposes. Whether your target audience includes students, professionals, older people, or business clients, a branded pen is the perfect promotional product to give to them all.

Easy On The Pocket 

If you are looking for a promotional item that can be printed with your logo in bulk and gifted to everyone, from your suppliers and clients to employees and potential customers, look no further than pens! They are cheap even when bought and printed in bulk and are as effective as high-end promo products without burning a hole in your pocket.

Options, Options, Options

One of the biggest USPs of pens is that there are several amazing options to choose from. From simple, colourful plastic pens and sophisticated corporate pens to eco-friendly pens, you can select one or multiple options for your campaign and expect the best results.

Wide Exposure

Pens get passed around a lot. This means your brand is likely to be exposed to a wide audience surrounding your target market. Promotional pens are great marketing tools to increase your brand’s reach without spending any more from your budget.

Constant, Long-Term Reminder

Unlike other forms of advertising that only expose a brand to the audience for a few minutes or seconds, pens can offer long-term exposure that can last months. And since they are used almost daily, they constantly expose your brand and make it memorable to the users.

Well-Loved

Unlike flyers and other less practical promotional ideas, pens are never chucked in the bin. Handing out promotional pens with your business name and logo can ensure that it stays with and is loved by your potential customers or target audience for the longest time.

A branded pen remains one of the most effective promotional tools for businesses of all natures and sizes. No matter your marketing goals, investing in promotional pens is the best way to achieve them within a small budget. If you are looking to print your brand name and logo on high-quality pens, call our friendly promotional marketing experts at Printed4You at 0116 366 8002 or email us at [email protected], and we’ll make sure you get the best design advice and products for your campaign.