The Psychology Behind Your Brand’s Logo Colours

5th September 2019

A brand makes their logo certain colours, as they want consumers to perceive their brand in a certain way. People will tend to acknowledge the image first and selecting the wrong colours can make it harder to understand your brand and damage your image. Printed4You takes a closer look at how you can use the power of colour in your marketing…

White

Probably the most used colour in branding, a safe bet for any brand. As it contrasts well with any other colours. Many designers will use white, as it gives a clean and modern look. You’ll often find websites have a white background, as it’s easy to read any text over and a colour that won’t frustrate the mind. It’s difficult to establish a brand just using this colour, make sure to pair it with another colour like blue or red.

Green

Green is highly associated with nature, the environment and wealth. If you’re a charity that supports the environment you want to be using the colour green, in order to get your message across. Or if you’re a brand looking for a fresh start, green is perfect.

Blue

When it comes to branding blue is one of the most preferred colours used by companies. Associated with communication, reliability and peacefulness. Perfect for healthcare like the NHS is widely known for its blue logo. Make sure not to overuse blue as it can be seen to express sadness and appear detached.

Red

Another popular colour in branding red is seen as a symbol of passion, playfulness and excitement. If you’re looking to stand out red is an ideal option. Brand Colours | Printed4You

Purple

Top choice for high-end retail companies, purple is seen as a powerful colour, associated with luxury, royalty, and wisdom. Chocolate brand Cadbury is easily recognisable from its purple logo.

Yellow

This warm colour is often used to associated happiness, energy, and positivity. A great colour for drawing in new customers. Used by big brands like McDonald’s, Ikea, and Snapchat. If you’re looking to create a positive impression of your brand, yellow is the colour for you!

Black

Black is a colour seen as a symbol of professionalism and elegance, perfect for brands looking to make a more powerful statement. Like white, black contrasts well with any other colour. The BBC uses black in their logo, showing off how powerful they are in the television industry.

While colour psychology has been studied and analysed for years, personal preference plays a big part, and everyone will have different opinions on colours. Before creating a logo, take time to consider what emotions you want people to feel and how you want them to respond. In the end, it’s all about you trying to gain a deeper psychological connection with your consumers.

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