Every business wants to grow and create a strong impression of their brand. We know it can be hard to find effective ways to stand out from your competitors and many traditional marketing methods are no longer relevant. Promotional advertising allows you to print your business logo onto pretty much anything. From drinkware, clothing, tech products and much more.

 

Still not convinced promotional products are an effective way of promoting your brand. There are many misconceptions about promotional products out there and we’re about to debunk them.
 

Myth #1 – No measurable ROI

 

Many promotional products offer last branding areas, so you can incorporate any URLs, phone numbers, QR codes and CTA’s. By creating these unique codes or links you can track your results and see how much you made back from your initial investment.

A study by the BPMA in 2013 found that 50% of respondents had taken action after receiving a promotional product, whereas TV advertising only had 19%.

 

 

 

Myth #2 – Outdated

 

Just like the tech industry promotional advertising is constantly developing. While there may be many other digital practices out there, new promotional products are constantly being made available. Already we have seen Bluetooth speakers and wireless chargers become widely popular.

Our dedicated sales team will take the time to speak to you about your business and help find the right promotional products to suit your brand.

 

 

 

Myth #3 – Too Expensive

 

Although some printing methods may cost a little extra, it’s worth it knowing your logo will stand out more. Promotional products have a much lower cost per impression compared to other forms of marketing.

Merchandise such as coffee mugs are guaranteed to be used multiple times, compared to TV ads you don’t see people watching them over and over again.

 

 

 

Myth #4 – They’re not suitable for my type of business

 

Promotional products can be used to market any sized business or charity. In fact, 83% of consumers are more likely to do business with the brand after receiving a promotional product.

No matter what type of business you are, promotional products should be seen as an investment, not an expense.

 

 

 

Myth #5 – Mainstream media is more effective

 

Even though when you think of advertising you usually end up thinking of TV or radio ads. But in fact, promotional products are actually the most effective form of advertising to prompt action across all generations.

Televisions ads can end up costing your business thousands and are easily forgotten. Compared to promotional products where they can be kept for years and create daily impressions.

 

 

 

Myth #6 – They don’t last long

 

PPAI research found that 81% of consumers keep promotional products for more than a year. Products like mugs or pens are more likely to be given to someone else, rather than throwing them away and this helps to further increase your impressions.

 

 

 

Myth #7 – Cheap quality

 

Everybody loves a freebie and whether they’re cheap or not, consumers will still see your brand in a positive way. Often businesses end up thinking of promotional products as an expense rather than an investment. Furthermore, we don’t think you should spend loads on premium items, just useful ones.

 

 

 

Myth #8 – All promotional products companies are the same

 

With big online retailers like Amazon now selling printed products, we tent to assume it’s cheaper and easier to buy from them. The truth is that’s not always true. Promotional product distributors are able to work directly with suppliers, taking away the stress of wondering when your order is going to arrive and any concerns you have can quickly be addressed.

At Printed4You we’re confident we have the best prices online, but if you find a supplier selling the same product at a cheaper price, let us know and we’ll endeavour to beat it!

 

 

 

Myth #9 – Buying large quantities of cheap products will save me money

 

What are people likely to keep for a longer time, a plastic pen or a travel mug? In the long run, it’s worth investing more into a product you know will be kept for a long time. You could end up spending money on something your customers don’t want and then end up spending more money to replace those products.

 

 

 

Myth #10 – Easy to order at late notice

 

Production times vary depending on the manufacturer. The last thing we want is you to be worrying if your order will arrive on time for your event. While some of our products are suitable for express delivery, we recommend ordering in advance to avoid all the stress.

 

 

 

Final Thoughts

 

All in all, when promotional products are one of the most cost-effective ways of promoting your brand and generating leads. Remember quality is one of the biggest factors consumers care about when it comes to keeping a promotional item, so make sure you give them a product they’ll see value in.
 
At Printed4You we have 1000s of promotional products just waiting to be customised with your business logo and message. Not to mention our design team offers unlimited free visuals, to help get the right design to suit your brand. For more information please chat with our sales team on 0116 3668002.

 

 

 

Browse our full range of promotional products here

 

 

 

Sources:

➤Consumer summary-PPAI.org

➤10 Advantages of promotional products-pens.co.uk

➤User research 2018-BPMA.co.uk

➤Myths about promotional items-bluewavemarketing.com