Social media and other digital channels are filled with mediocre promotional content that generally fails to cut through the noise and appeal to the intended audience. As it gets more and more difficult for businesses to reach their target market through these platforms, there is a serious need for other forms of marketing and promotion that are just as effective as digital marketing. Thankfully we don’t need to look very far or nudge our brains too much for alternatives. The time-tested promotional marketing method is as effective as ever! If you have finally decided to give promotional marketing a go and are looking for the best promotional product ideas for your campaign, you have come to the right place. Here’s a list of the top branded product categories that will give you the result you desire.

Office Promo Products

Pens, notebooks, diaries, calendars, and other stationery – these are some of the most practical promo products out there, especially for professional and business customers. They are used daily and are highly customisable, offering a good surface area to print your business name and logo and ensure their long-term exposure. Moreover, they are relatively cheaper than other big and fancy promo items, but often more effective than them.

Promotional Bags

One of the most popular and practical promo product categories, bags are a huge hit among a younger target population. They also come in various designs, styles, colours, and sizes, giving businesses a wide range to choose from, based on their budget and customer preferences. Whether you choose tote bags, travel bags, office bags, shopping bags, or rucksacks, promotional bags can ensure far and wide exposure for your brand for the longest time.

Tech Promo Products

This premium category is a hot favourite of large organisations that want to make a powerful and lasting impact on their high-value customers. Again, there are plenty of options to choose from, including power banks, USB sticks, computer accessories, wireless chargers, Bluetooth speakers, and more. Tech promo items can help you earn the long-term loyalty of your customers while ensuring lasting visibility for your branding.

Promotional Drinkware

If your target audience is health-conscious and always on the go, there is nothing better than promotional drinkware to get their attention. From trendy sports bottles, and traditional coffee mugs to eco-friendly cups and sophisticated glass bottles, you can choose from a wide variety of promotional drinkware to boost your marketing campaigns. Based on your budget, you also have the choice to select simple, inexpensive branded drinkware or go for the high-end environment-friendly options. No matter what you choose, you are guaranteed to get lasting loyalty and visibility, and increased brand awareness and sales, as a result.

Promotional Clothing

What better than promotional apparel to turn your employees and customers into walking, talking billboards? T-shirts, hats and caps, hoodies, jackets, workwear, and accessories – there is a plethora of options in different colours and styles, to choose from. Branded clothing is highly appealing to a younger audience and can work wonders for your brand awareness and reputation. It also makes for a great summer promo product and is extensively used by businesses to boost their summer marketing efforts.

Other Popular Categories

Due to the availability of such a wide variety of branded merchandise, it is always a challenge for businesses to choose the right mix for their campaigns. Apart from the categories above, some other promotional product ideas you can try for the successful promotion of your business include:

• Eco-Friendly Promo Products
• Promotional Keyrings
• Branded Outdoor Products
• Food and Festival Promo Items
• Promotional Homeware

Have you made up your mind about which promotional product you want to include in your marketing? Call our promo products experts at Printed4You at 0116 366 8002 or email your queries at [email protected] today!