Non-profit organisations and charities have been using promotional items to raise awareness about their cause and agenda for many years. And even though digital marketing has taken all industries, including non-profits, by storm, promotional marketing remains as effective as ever in helping them achieve their business goals. The toughest objective for any charity is raising money for the cause. And while promoting the charity on social media and other digital channels can certainly help increase awareness, it may not necessarily bring in the desired funds. And that is why, promotional marketing is still the rescue marketing strategy for non-profits who wish to achieve their funding and promotional goals more cost-effectively. Here’s how.

Improving Brand Awareness

Far-reaching and constant exposure is the key to improving brand awareness. And promotional products help you do just that and more! Giving away promotional items with your charity name and logo can ensure constant visibility to both the same, and new audiences each day. The more people know about your charity, the more donations you are likely to get over time.

Increasing Revenue

Did you know you can make money by selling charity promo products online or in stores? Buying branded merchandise associated with a charity makes people feel good about supporting a noble cause. And if you sell quality charity promo items, people are more likely to buy in bulk and more than once, helping you increase your revenue through new and repeat business.

Providing More Information

Thanks to the variety of fundraising promotional items available, charities have a unique opportunity to use them to provide more information about their cause to the people who matter. By including a short message or link to your website on your branded merchandise, you can people to channels that give detailed information about your non-profit, what it stands for, and why it needs their support. The more people know about your organisation and the good it does, the better the brand awareness and chances of attracting more funds.

Encouraging More Donations

Charities cannot survive without donations. And promotional products are the best means to ensure a steady flow of funds. When you give people branded promo products as gifts, they are likely to feel obligated and motivated to donate to your cause. Hence, giving away promo products at charity and fundraising events is one of the most effective ways of attracting new donors and encouraging more donations.

If you are looking for a cost-effective way of promoting your non-profit organisation, then promotional marketing is the best way to go! And if you are looking for quality charity items, look no further than Printed4You! We have an excellent range of charity promo products that can help you achieve all your promotional and fundraising goals. Contact our friendly team at 0116 366 8002 or email us at [email protected] today!