How Promotional Products Will Help Your Charity

3rd October 2019

Looking for a more cost-effective way of promoting your charity? Promotional products are vital for growing your charity’s fundraising and less likely to be ignored compared to other forms of marketing. Printed4You takes a closer look at ways promotional products can help grow your charity…

With many charities relying solely on donations, there’s not always a budget available to go towards marketing. TV advertisements can cost thousands, whereas the more promotional products you buy the cheaper they get and a printed product such as a pen can go a long way.

Boost Donations

Did you know, 8 in 10 consumers say they have looked up the brand after receiving a promotional product? Without a doubt selling, branded products at your charity event will help persuade people to donate to your charity, as they’ll receive something in return. Having printed products on your stand will help attract more potential donors to your stand.

Giving away promotional products will give people a positive impression of your charity. This is going to be more effective than giving out leaflets on the street or having TV commercials, as people are likely to ignore them. According to the British Promotional Merchandise Association (BPMA), 66% of consumers avoid TV commercials and 50% avoid direct mail. Although only 20% will discard a promotional product.

Another way you can boost donations is by mailing any products to past donors will help them to remember your charity and keep them coming back to support your charity. Stickers and wristbands are the perfect size to be sent by mail and will be a nice surprise for them.

Increase Awareness

Above all, having your charity logo and message printed onto a wristband or pen is a great way to create a long-lasting impression. If you’ve noticed leaflets and brochures aren’t helping create any interest in your charity, this is likely due to people throwing them away straight after receiving them.

When choosing a promotional product you should always choose something you think people will need, that’s why products like mugs, tote bags, and umbrellas are well sought by charities. Even if the receiver doesn’t want the product, they can pass it onto someone else, which ultimately furthers your charity’s reach. By spreading awareness you’ll be able to find more volunteers, which means more people to help grow and support your charity.

According to the BPMA, the top 5 promotional products used by charities are:

● Pens

● Stickers

● Wristbands

● Enamel Badges

● Printed T-Shirts

Final Thoughts

All in all, if you’re looking for an effective way to get your charity’s message across, promotional products are the way to go! At Printed4You we have a wide range of promotional products ideal for your charity, from wristbands to puzzle cubes. All of our products can be printed with your charity logo and message. View our charity range here or give our sales team a call today 0116 3668002.