With the arrival of Spring, comes the promise of a great summer. The warm months of June, July and August are perfect for unwinding, travelling, and just being outdoors basking in the sun. Summer is also an ideal time for businesses to host events and exhibitions, as you can expect a huge turnout when the weather is pleasant. An effective marketing strategy that helps increase brand exposure and boost sales in the summer months is promotional marketing. If you are wondering how to use promotional merchandise to warm up your summer campaign, we have got some great ideas and promo products to try this year.

Usability and relevance are important factors to remember when selecting the right mix of promo products for your summer business event. There are plenty of promotional products that are perfect for promoting your brand during summer. Below we list some of the most popular ones:

Promotional Water Bottles

If there’s one product that has a universal appeal and is frequently used in the warmer months, it’s a water bottle. It promises on-the-go visibility and wide, long-lasting exposure. Depending on your budget, you can choose simple sports bottles, sophisticated glass bottles, or beautiful eco-friendly bottles. Regardless of the type of bottles you choose to put your brand name and logo on, they are sure to be a hit at your summer event.

Promotional T-Shirts 

There is no better time than summer to wear cool and comfy t-shirts. So why not give your loyal and potential customers your branded t-shirts to don during the hot weather? Stylish promotional t-shirts and promotional sports t-shirts with your brand name and logo are perfect giveaways at your summer business events as they are bound to impress your target audience and get them talking about your business.

Promotional Sunglasses

When the sun is shining in all its glory, make sure your branded sunglasses are the ones protecting the eyes of your customers. A classic summer promo item, sunglasses are highly effective in increasing brand awareness and loyalty. Plus, they come in a variety of styles and colours to appeal to a wide audience. Whether it is your summer business event, another festival or an outdoor event, your branded sunglasses will come in handy to your customers and get your brand the visibility you desire.

Promotional Caps

Another summer favourite, promotional caps are sure to win your customers’ hearts. Branded caps can provide some much-needed protection from the sun in the summer and even be used as a fashion accessory at other times. They are perfect for enticing your target audience and ensuring long-term, on-the-go exposure for your brand. Moreover, promotional caps come in all shapes, sizes, colours and styles for you to choose for your campaign based on the preferences of your target audience.

Promotional Umbrellas

Although not exclusively a summer product, branded umbrellas make for great promo products for summer business events. From mini umbrellas and collapsible umbrellas to classic rainbow umbrellas and sturdy beach umbrellas, you have plenty of options to put your brand name and logo on. Come rain or sun, your branded umbrellas go everywhere your customers go and protect them from adverse weather while increasing your brand visibility and recognition.

The key to successful summer events is using the right mix of promo products to give to potential and existing customers. At Printed4You, we have an extensive range of promo products for your summer business events that will boost your marketing campaigns and help you achieve your business event goals. Contact us at 0116 366 8002 or [email protected] and find out which summer promo products are best for your brand.